Sustainable, Vegan, Ethical
Ecological, Nature Friendly
“Without natural resources life itself is impossible. From birth to death, natural resources, transformed for human use, feed, cloth, shelter and transport us. Upon them, we depend for every material, necessity, comfort, convenience and protection in our lives. Without abundant resources prosperity is out of reach.” Gifford Pinchot
What does Sustainability mean for “WE”?
Respecting the people behind the manufacture process and follow the necessary requirements that law demands.
Using natural fabrics and recyclable materials and value the integrity of the process.
Working for transparency in the supply chain and striving for a better future for next generations.
To minimize the environmental pollution caused by textile industry and to be open to innovations for improvement.
Clarifying what ethical production and sustainability actually mean and how they can change the world.
Industry and Ethical Production
The fashion industry produces more toxic waste than many industries, due to the trend created by the fast fashion model as a marketing strategy. The understanding of offering the latest fashion products to the consumers who do not have economic power, also creates clothes that go to waste after wearing one or two times.
Global efforts to minimize the negative impact of chemicals used in fashion industry, millions of clothing sent to landfills each year, micro-plastics accumulating in our oceans due to petroleum-based textiles, are increasing every year as people get more educated about sustainability. As We Official, we are happy to be a part of this solidarity.
Ethical production aims to provide a safe environment for employees at all stages of production. It fulfills the legal obligations and applies all security procedures. It does not sacrifice worker safety and health in order to increase productivity. This ensures balanced working hours, adequate compensation and full protection against injury.
Kupro is a regenerated cellulose fabric obtained from fibers around the cotton seed. Since these fibers are not used during cotton production, they are mostly disposed of, and in cupro production, these fibers are recycled. It is also known as vegan silk because of its similarity to silk fabric. It is a fabric with all the cover and textural features you would expect from a luxurious fabric with the use of zero animal protein. It is environmentally friendly as it dissolves in the soil in a short time and can be cleaned with a small amount of detergent.
- Recycled: Helps find a purpose of throw away fibers left over from cotton production.
- Biodegradable and Vegan: Since it is produced from plant based materials, cupro does not remain in nature for years like synthetic clothes.
- Thermo-regulating: Breathable fabric like cotton so does not sweat or cause odor.
- Hypoallergenic and easy to wash: Unlike with silk garments, cupro does not need dry cleaning and can be easily washed at home.
Tencel ís a kind of fiber with cellulose produced from wood pulp of eucalyptus tree and is an environmentally friendly fabric. It is a registered trademark of Lenzing company headquartered in Austria. The raw material of the main product is lyocell. However, as the name Tencel ® is accepted worldwide, it is referred to by this name.Although it has many similarities with other cellulosic fibers such as cotton and linen in general, some of its features stand out compared to others. Lyocell fiber is an extremely soft, absorbent structure. Although it is mixed with conventional dyes, which can be harmful to the environment, lyocell requires a lot less dye than cotton. Lenzing AG was presented with a European Award for the environment from the European Union for developing this process.
- Breathable, thermo-regulating fabric: Thanks to the thousands of microscopic channels on its surface, it first absorbs the sweat in our body and then releases it into the air, allowing us to stay comfortable and dry.
- Even after many washes, it retains its brightness and maintains its color structure.
- Hypo-allergenic and Hygienic: Thanks to its natural structure, the growth rate of bacteria on it is very low.
Linen is a natural fiber which stems from the flax plant. It uses considerably fewer resources than cotton or polyester (such as water, energy, pesticides, insecticides, fertilizers). Flax can grow in poor soil which is not used for food production. In some cases, it can even rehabilitate polluted soil. Flax plants also have a high rate of carbon absorption.
- Antibacterial: one of the biggest benefits of linen is that it is entirely antibacterial. This means that harmful bacteria and other germs have a difficult time surviving within the fine and closely woven fibers, making linen a highly desirable fabric.
- Easy to wash: Like cotton, linen can also be washed quite easily. it’s a durable, strong, and comfortable fabric that can last years of use.
- Breathability and Warmth:Flax linen fibers are hollow so air and water can easily circulate which also makes it very cool for the summer.
Hemp fabric comes from the stalks of the Cannabis sativa plant. It is one of the fastest growing plants and it doesn’t need much water, energy, pesticide, or fertilizers. The plant is very good for soil, it can be grown for many years in the same place without exhausting it. his is why hemp is considered to be eco-friendly. Cannabis sativa plants that have been bred for textile purposes are very low in THC. However, since much legislation around the world doesn’t make a distinction between THC-rich marijuana and hemp, which has practically no THC, the global economy doesn’t take advantage of the benefits of hemp to the degree that it could. Those who do not know enough are stigmatizing cannabis as a drug. However, more and more countries are embracing the industrial importance and cultivation of hemp.
Hemp has very similar properties to linen. They are often difficult to differentiate.
Hemp fabric softens with each washing, and its fibers don’t degrade even after dozens of washings. Since it’s also relatively easy to produce organic hemp fabric sustainably, this textile is practically ideal for clothing.
The fabric has the same quality as conventional cotton but not the negative impact on the environment. Organic cotton addresses most of the environmental challenges which conventional cotton production faces. It is grown from non-GMO seeds and without the use of pesticide, insecticide or fertilizer. Unlike conventional cotton, organic farmers use ancestral farming methods, including crop-rotation, mixed farming or no-till farming to preserve the soil. Organic cotton uses up to 71% less water than conventional cotton.